Data-Driven Marketing Starts With Data, Not Software

Organizations are well aware that the key to influencing a customer or prospect is to reach them at the right time in their purchase journey. Multi-channel marketing powered by a single, organized, integrated view of consumers empowers companies to perform successful data-driven marketing. Data-driven marketing success relies on two items:

1. Single customer view (sometimes referred to as 360 degree view)

2. Actionable marketing data

Single Customer View

To develop a single customer view of all consumers requires an organization to integrate all of their customer and prospect marketing information into a central location. The key is to match all of the data available for one individual to that specific individual. Connecting every aspect of one consumer to all of the different variables that pertain to that consumer can be a daunting task. But when done correctly, the single customer view offers a wealth of knowledge to marketers. Using the single view of a consumer, organizations can analyze and understand the complete consumer journey. This knowledge provides companies the data-driven ability to deploy the right message at the right time using the right channel to the right recipient.

Actionable Marketing Data

To provide customers and prospects with personalized, relevant, and timely interactions, marketers must have actionable marketing data. Actionable data means your data is always Trustworthy, Accessible, Fresh & Integrated (TAFI). Without actionable data, organizations do not have the foundation necessary to perform data-driven marketing. The myriad of marketing systems utilized by companies to perform cross-channel marketing are only as good as the data being leveraged by a given system. Data-driven marketing starts with data, not software.

Data-Driven Marketing Success is within Your Reach

Developing a single customer view from all of your marketing data and ensuring your marketing data is actionable is within reach. A marketing database provides marketers with a fully integrated, reliable, 360 degree view of the customer that empowers their data-driven marketing initiatives.. A marketing database also provides various software systems and platforms with actionable, integrated data to send personalized, relevant, and timely interactions throughout the consumer’s purchase journey.

Data-Driven Marketing Database Solution

A single customer view is only available to organizations who are able to fully integrates pertinent data into a central location. A database solution provides companies with a central location and a data-driven marketing database solution. A marketing database houses information such as where and how products are purchased, when and what was purchased, dollar amount spent, and customer demographic/lifestyle, and firmographic information. Insightful marketing data gives database marketers the ability to create targeted marketing campaigns that their audience will relate to and act on. How? The ability to extract all marketing data-from internal and external sources-allows direct marketers to create a three-dimensional portrait of their customers. Marketers can create this image because they have access to a wide variety of detailed information about each individual. Then, direct marketers are easily able to determine the interests their customers and prospects have, their preferred communication channel, and which offers they are most likely to respond to. Ultimately, organizations can pull finely-tuned lists for their marketing campaigns or use the data for cross-channel marketing via other marketing software systems and platforms.

A true data-driven database solution allows companies to integrate items such as the following.

  • Customer and/or prospect data
  • Multi-channel contact data (e.g., postal address, email address, text messaging, phone number, mobile push, social media, etc.)
  • Recency, Frequency and Monetary data
  • Multi-level managed data (e.g., email, individual, household, residence, unique business, unique email address, etc.)
  • Attributes of customers and/or prospects (e.g., interests, preferences or affinities)
  • Demographic/lifestyle, and firmographic data
  • Segmentation data
  • Campaign history
  • Marketing touch tracking/promotion history
  • Multi-channel suppression and opt-out data

A fully integrated data-driven database solution provides marketers the ability to gather additional information on their customers and prospects that drives campaign response rates, sales, and ROI. Data-driven marketing starts with data, not software.

To learn more about the benefits of data-driven marketing database solution go to

Features of Email Marketing Software

In email marketing marketers provide information about their products and services by sending emails to large lists of email addresses. A large number of free and standard web mail services are available to send email for personal use. However, if you want to launch an effective email marketing campaign on a large scale then email marketing software tools are necessary since web email and standard email tools don’t provide comprehensive features for marketers.

1. Automated management of email address lists is a useful feature of email marketing software tools. They allow people to add or remove themselves from your lists without your intervention. They may also scan out dead email addresses automatically from lists, which significantly reduce the number of “Mail Undeliverable” messages. You save time due to the automation of functions, thus allowing you to concentrate on the actual message.

2. When a person signs up to your email list, an automated welcome message is sent to him or her. This message is pre-created in your email marketing software.

3. You can track and generate reports on your sent email messages which will be helpful to bring necessary adjustments to your email campaign. How many emails have been sent? Which link is popular? What is the ratio of response of your readers? Who reads your message? Whether people click on your provided link or not? How many people have removed them from your email list?

4. You can optimize your email marketing campaign according to your requirements such as:

a. Your email messages should fulfill legal requirements.

b. Format your emails to make them easier and more understandable for your readers. You can add pictures and links to guide your readers. Email marketing software tools are designed to send pictures and rich text. Web mail and other free tools don’t provide these features.

c. It should notify that your email message has been delivered.

d. Your tool should be able to personalize email message to each of the email address.

5. All vendors provide support and advice to their clients to use their tool effectively and efficiently.  This support and help can be obtained at a reasonable price. This price varies from tool to tool depending on the features your tool contains. There are many tools that can integrate with your CRM to launch your email campaign effectively.

E-Mail Marketing Software and How It Can Help You in Your Marketing Efforts

If you have just learned about email marketing software but is not sure how it can help you, this article is for you. Many people are aware of email marketing software but are not entirely sure what it can do and how it can improve their marketing efforts. Here’s some useful information about email marketing software:

By definition, email marketing software refers to a computer application that helps you regularly send bulk of emails to your subscribers, customers and/or target audiences. Also, this is the fastest method of sending mails as it only takes a few seconds for them to reach inboxes of people from across the globe.

Email software has provided many businesses a great solution to sending out newsletters, promotional materials and opt-in lists of subscribers. Thus, it gives you a great opportunity to market and establish your company’s presence globally and in a matter of a few seconds.

However, many people make use of email software to send out unsolicited emails (spam) as well. This is not recommended in the world of internet marketing because instead of attracting customers who are repelling them from your company. First and foremost, spams are annoying and when you practice this, people will have ill-feelings against your company for making them email life miserable. They will either report your or place your mails in the spam folder.

Email software provides you with a database that allows you to keep contact information, message history and campaign statistics. In addition, it has an interface that provides you with great features to run a successful email campaign. For example: sending messages, contact entry, contact reporting and importing.

There are many email companies out there that give packages that range in price. Therefore, there’s no reason for you not to get this as it allows you to work within your budget and generate great results thus, increasing your ROI. In fact, many companies will provide you with free trial so you can test their service before actually purchasing it. This is a good offer since it allows you to check its efficiency before actually investing on it.

Here are some other advantages offered by email marketing software:

1. Speedy communication: this process allows you to implement direct marketing at a faster rate by sending personalized emails to previous, present and prospected clients.

2. Scheduled communication: this software allows you to adhere to your marketing plan without unwarranted intervention because you can set the scheduler to automatically send emails at your desired time.

3. It will assist in making your business seem more professional

4. These great software packages may also include templates to help you create attractive emails.

If you want to succeed in your email marketing efforts, you will need all the help that you can get. Email software is a great tool that can assist you in achieving your goals

3 Features Your Email Marketing Software Should Have

Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.

When it comes to email marketing software, there is abundance, but when you know what features matter most in a solution then you will manage to select software that works for your business goals. Not all software options are designed to function the same way and hence some will be better than others in terms of overall performance. Here are a few of the most important features that the best email marketing software should have.

1. CRM integration

Automating marketing processes offer lots of advantages and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate using the software so you can align marketing and sales for campaigns that are effective in bringing strong ROI. Interacting with customers helps you discover lots of things so you can offer them what they expect from your marketing. Proper CRM integration makes real time data updates easy and ensures that all your records remain up to date for upcoming campaigns for that matter. Check to see that the software’s API makes this kind of integration possible.

2. Visual customization

The truth is that people decide to read or ignore email content depending on how it looks. When looking for good email marketing software, it should offer attractive visuals so that you can put together a campaign targeted audience will love reading. Drag and drop functionality, pre designed templates, photo editing features and responsive design are some of the important aspects when it comes to visual editing on your software. With the features you will not need to redesign newsletters every time you need to communicate to your customers and potentials. The right software will eliminate hard work and makes it possible for you, create campaign design that is a winner from the word go.

3. Reports and analytics

An overview of email marketing campaign performance is of great importance. This is the only way you will be in a position to know what metrics are bringing on positive results and what is not working. You put together a campaign with hopes it meets your goals and your email marketing software should help you keep track of what matters most. Using software analytics, you can see devices subscribers are using to read the emails, whether they print, forward or delete the emails, how long they take reading your content and even what email contents receive the most clicks. With such insights you will be able to optimize email campaigns in such a way that the overall results are improved.

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